Agendas, presentations, handouts and other resources from the "Teaching and Supporting Agritourism" professional development workshops offered November 14 - 15, 2017 in Yolo County and January 22 - 23, 2018 in San Diego County
UC SAREP invited agricultural educators and agricultural and tourism professionals to apply to participate in a free two-day Professional Development workshop offered by agritourism trainers and expert partners at University of California Cooperative Extension Capitol Corridor in Woodland on November 14-15, 2017 and at the San Marcos Community Center in San Diego County on January 22-23, 2018.
Materials and presentations from the workshops:
Yolo County Tour Itinerary and Workshop Agenda
- Presentation: Assessing a Farm or Ranch for Agritourism - Penny Leff, UC SAREP
- Presentation: Liability Management Strategies - Ramiro Lobo, UCCE San Diego County
- Presentation: Issues and Resources for Navigating Permitting and Regulations - Karen Giovannini, Agriculture Ombudsman, UCCE Sonoma County
- Website resource: Regulatory requirement "fact sheets" for various value-added agricultural activities
- Presentation: El Dorado County Case Study - Designing Regulations to Promote Agritourism - Tom Purciel, Associate Planner, El Dorado County
- El Dorado County wineries allowed uses matrix, adopted Dec.2015
- El Dorado County ranch marketing uses in LA and PA zones adopted Dec. 2015
- Presentation: Powerful Promotion Through Partners - Tiffany Dozier, Visit Yolo County
- Presentation: Agritourism Marketing Methods - Barbara Archer, Capay Organic & Farm Fresh to You
- Presentation: Training Farmers and Ranchers in Business Planning - Cindy Fake, UCCE Placer & Nevada Counties
- Website resources: Foothill Farming: Farm Business Planning, created by UC Cooperative Extension Placer/Nevada, Cindy Fake, County Director and Small Farms Advisor
San Diego County Tour Itinerary and Workshop Agenda
- Presentation: Growing a Wine Region - Ramona Valley Vineyard Association
Elaine Lyttleton, Hatfield Creek Vineyard & Winery and Teri Kerns, Ramona Ranch Vineyard & Winery - Presentation: Assessing a Farm or Ranch for Agritourism - Penny Leff, UC SAREP
- Presentation: Liability Management Strategies - Ramiro Lobo, UCCE San Diego County
- Presentation: Agritourism Permitting & Regulations - Katie Byrne, San Diego County Farm Bureau
- Handout: Two Page Business Plan - Joseph Molina, Veterans Chamber of Commerce
- Presentation: Destination Marketing Organization - Kimberly Adams, Visit Temecula Valley
- Presentation: Marketing Strategy and Methods - Shannon Robinson, Clover Labs
Additional resources for teaching and supporting agritourism:
- Website: Extension Training for Agritourism Development, Created by Rutgers University Extension - Project Director Brian Schilling
- Website: Integrating Safety into Agritourism - walkthroughs, checklists and resources, created by the National Children's Center for Rural and Agricultural Health and Safety
- Website: Agritourism Ready: Agritourism Emergency Preparedness - A one stop shop for preparing your emergency management plan, created by Ohio State University Extension
- Website: Foothill Farming: Farm Business Planning, created by UC Cooperative Extension Placer/Nevada, Cindy Fake, County Director and Small Farms Advisor
- Agendas, materials & presentations from 2015-16 3-session "Agritourism Intensive" class for farmers and ranchers considering or expanding agritourism operations, held in Modesto, Redding and Quincy
- Agenda for example one-day agritourism workshop: Oceanside "Getting Started with Agritourism" workshop, 2017
- Agendas, presentations and notes from four 2017 Regional Agritourism Summits organized by UC Small Farm Program
Activity-based Planning Guides for Agritourism Enterprises
- Guide: Planning a U-Pick Operation on your California Farm
- Budget template: Adjustable "Partial Budget" template for a U-Pick farming operation
- Guide: Hosting Dinners on Your California Farm
- Budget template: Farm Dinner Event
- Guide: The Big Event: Hosting a Festival on Your California Farm
- Budget template: Farm Festival Budget
- Guide: Guest Lodging on Your California Farm or Ranch
- Budget template: Farm or Ranch Stay
- Guide: California Farm Stands
- Guide: Farm Tours and On-Farm Education
This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, through the Western Sustainable Agriculture Research and Education program under subaward number EW17-012. USDA is an equal opportunity employer and service provider.