Selling Directly to Consumers

A black woman at a farmers market stand leans over baskets of produce to adjust a sign while a black man places produce in crates.

Farmers markets, community supported agriculture services, and on-farm sales like u-pick and farm stands are important ways for growers to establish a steady customer base participate in a region’s food system.

Navigating the logistics of these marketing venues can be challenging, and properly planning for direct sales is essential to making these markets profitable.

Our resources can help farmers be better prepared for direct sales, and can help local agriculture advocates support the growth of local markets. 


Resources for Farmers

On-Farm Sales

Please also visit our California Agritourism website.

Resources for educators, extension and community development specialists

Case Studies