Agritourism Intensive 2019

Agritourism Intensive 2019 was a three-session agritourism planning course for farmers and ranchers offered in Santa Cruz and Calaveras Counties in winter 2019.

Calaveras County Agritourism Intensive agenda
Calaveras class flier
Santa Cruz County Agritourism Intensive agenda
Santa Cruz class flier English               
Santa Cruz class flier Spanish

Presentations and handouts from the classes:

Stories and pictures from experienced agritourism operators

Assessing your farm or ranch for agritourism potential

Permitting and regulations for agritourism

Business planning tools & tips

Managing liability, safety and emergency preparedness

Marketing, collaborating and connecting with the tourism community

Activity-specific resources:

More Information:       Penny Leff, UC, 530-902-9763

Participants learned about the variety of potential businesses, including farm stands, U-Pick operations, farm stays, farm dinners, event hosting, educational programs, festivals and outdoor recreation. Attendees heard from experienced agritourism operators and experts in business planning, risk management, regulatory compliance and marketing. Class instructors provided individual guidance and helped participants form a supportive network as they plan and develop their own agritourism or nature tourism businesses.

This material is based upon work supported by USDA/NIFA under Award Number 2015-49200-24225.

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