California consumers are increasingly aware that food products are connected to their social, environmental and community values. In addition to taste and freshness, consumers are interested in food that is local, produced using environmentally sustainable practices, fairly traded and more.
SAREP strives to build markets for farmers and better inform consumers of the values farmers put into their work. We also work to build the academic community’s understanding of these market practices to improve our institutional ability to respond to the needs of the agricultural community.