Chuck Tryon

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 Director, Applied Sustainability, General Mills, Inc.

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Chuck joined General Mills in 2001, following the acquisition of The Pillsbury Company. He began his career in marketing with Pillsbury's Green Giant Division in 1990 after receiving his MBA from the University of Minnesota's Carlson School of Management. He also received a Bachelor's degree in International Relations from the University of Minnesota.

Following key brand management assignments in Green Giant, Chuck helped establish Pillsbury's category management group within the Sales Function. He later led Pillsbury's Convenience Store Sales Team and was also in charge of finding new distribution channels. This work led him into the world of E-Business where, as Director of E-Business, he launched Pillsbury into the world of Internet retailing. In addition to these roles, Chuck has been a Zone Operations Manager in General Mills' National Sales Division and Director of Ethnic Foods Sales in General Mills' International Division.

Chuck returned to his "roots," rejoining Green Giant in 2004 as Director of Business Development. In this role, Chuck was responsible for the shelf-stable vegetable business, along with agricultural initiatives and sustainability for the Green Giant brand.

In September of 2008, Chuck was named Director of Applied Sustainability for General Mills. In this new role, Chuck is responsible for helping all of the businesses at General Mills advance their Sustainability goals in an effort to reduce the companies overall environmental footprint and drive increased sales.
About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2008 global net sales of US$14.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales.